It’s important to Monday Morning Quarterback in marketing – or, as MM+M puts it – autopsy. It helps you improve on future work. You can even learn from others’ mistakes.

In this new article, MM+M asks comms experts, including Carly Kuper, SVP, Public Relations & Corporate Communications, what should have been done differently in pandemic communication, particularly to avoid health misinformation. Among the learnings: leverage social media to share accurate information. People are there seeking it; be there for them.