Strategic Marketing & Corporate Communications · Cherry Hill, NJ · King of Prussia, PA · Philadelphia, PA

Description

The Senior Associate, Strategic Marketing & Corporate Communications is responsible for communicating with management, internal departments, clients, and vendors to coordinate overall marketing and corporate communications activities. The Senior Associate, Strategic Marketing & Corporate Communications manages and coordinates all paid initiatives on behalf of the CMI Media Group and Compas brands and sub-brands, aligned to corporate goals, including advertising, conferences, analytics, corporate measurements, marketing materials, and events.

Roles and responsibilities include, but are not limited to:

Marketing Communications

  • Assess and understand industry needs, pain points, and opportunities. Includes conducting and analyzing research
  • Creation of sales and marketing materials for all company brands
  • Creation of sales and marketing materials for multiple departments within CMI Media Group and Compas
  • Creates, implements and supports communications programs that effectively describe and promote the organization and its products including graphics, brochures, company or product fact sheets, logos, or other promotional products
  • Develops and implements strategic internal marketing plans. Stays abreast of changes in the marketing environment to best serve the objectives of the organization and adjusts plans accordingly
  • Makes recommendations for and supports CMI Media Group and Compas presence at conferences and industry events
  • Tracking, recording and analyzing results of all marketing campaigns
  • Analyze projects and determine successful campaigns versus underperformers, evident in analytics reporting
  • Owns CRM and ClickDimensions tool implementation for client contacts and supports management of email sends for agency, as well as best practices for the tools’ use
  • Identifying appropriate advertising channels and planning yearly corporate advertising schedules
  • Building and maintaining relationships with sales reps for advertising and sponsorships; negotiating optimum opportunities, completing media buys
  • Supports the WPP Vantage client survey process and platform
  • Supports client pitches and RFPs through the creation of new materials, proofing content, and coordination of promotional needs
  • Maintaining a weekly and Monthly competitive analysis
  • Supports budget recommendations and tracking.
  • Has back-end website knowledge, particularly Wordpress and Google Analytics
  • Implements strategies and tactics that support the CMI Media Group and Compas brands, particularly aligned to thought leadership and recruitment goals

 

 

Events management

  • Manages the strategy, budgeting, and planning for company-wide CMI Media Group and Compas events
  • Oversees and coordinates logistics for events in connection with the company including executive strategy meeting, holiday party, summer party. Oversees coordination of client-facing events such as offsite meetings. Assists with or oversees client-facing promotional events such as new product launch and booth space at industry conferences.
  • Supports internal and external event and meeting planning and logistics including researching venues, negotiating with suppliers, managing budget and staffing event.
  • Understand strategic needs of account and sales teams. Provides feedback to vendors for items, within budget, to be used by teams.
  • Attending conferences and seminars to support PR objectives and to share industry learnings for client benefit

 

 

Client Learning

  • Attending conferences and seminars to support Marketing objectives and to share industry learnings for client benefit
  • Assists in development of client-facing learning deliverables including The Scoop and POVs

 

 

Basic Skills

  • Understanding of corporate goals and new business initiatives to provide support
  • Oversight of branded promotional items for employee and company use
  • Recommendation of participation in appropriate industry awards and events
  • Assisting with special projects requiring PR support as needed
  • Support management of department CRM and mailing lists
  • Providing input for department budget and managing expenses
  • Oversight of and/or management of invoicing and billing in coordination with Accounts Payable and Receivable
  • Training and development of intern as needed

 

Requirements:

  • Deep social media paid campaign knowledge
  • Excellent written and verbal skills
  • Self-starter, proactive, resourceful, shows leadership qualities
  • Enthusiastic, creative, detail-oriented
  • Background in Marketing, PR, Advertising and/or Journalism
  • Experience in/understanding of social media, SEO, analytics, event planning
  • Comfortable knowledge of WordPress and Google Analytics
  • Comfortable networking
  • Ability to meet deadlines and coordinate
  • Ability to work flexibly in a fast-paced environment
  • Ability to work independently, with a team, and with all levels of staff
  • 4-6 years of experience

 

 

This role reports to the VP, Strategic Marketing & Corporate Communications

 

 

 

ALL FOR GOOD

CMI/Compas was built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it’s what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than “all”. We believe in “all for good.”

CMI Media LLC and Compas, Inc., are an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

We will not accept resumes or candidate submittals from employment agencies or outside recruiters.

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