Digital Ad Operations Specialist


Interested in being at the center of advertising execution? Looking for extensive on-the-job training programs to help further your career? Consider joining our team!

 

The Digital Ad Operations Specialist will execute, manage, troubleshoot, and optimize digital marketing campaigns aimed at both branding and response objectives.  This position is responsible for properly setting up all components of a campaign, including the creation of a new advertiser, use of proper naming conventions, and proper creative implementation.

 Responsibilities:

  • Test digital creative ads to ensure proper adserving implementation
  • Correctly traffic ad tags to vendors in a timely manner
  • Create click trackers in DoubleClick, where appropriate, and send to appropriate contact
  • Demonstrates an understanding of digital and ad serving terminology
  • Q/A proper implementation of click trackers on site
  • Interface regularly with partners; resolve issues that arise including reporting discrepancies, creative policing, trafficking requirements
  • Manage site analytic code lookup tables
  • Troubleshoot internal and external ad server system issues
  • Manage the trafficking, testing and implementation of ad campaigns and pixel tags as needed
  • Monitor all live campaigns for proper serving, click through action, and conversion events
  • Coordinate with client data feeds, as necessary

REQUIREMENTS

  • Bachelor’s degree in Business Management, Information Systems, Business Intelligence, Computer Sciences, Data Management, or related field experience is required
  • 2+ years of experience working in a fast paced environment, managing multiple deadlines and problem solving skills
  • 2+ years of experience in digital banner and search marketing operations and a strong understanding of the complexities of ad trafficking
  • 1+ years of experience using DoubleClick, Atlas, WebTrends, Omniture, Google Analytics, etc.
  • Must be proficient with javascript, iFrame, and other HTML coding as it relates to ad serving and pixel implementation
  • Must be proficient in ad server targeting methods

At Compas, we specialize in the Healthcare Industry.  We use data-driven technology and sophisticated tools to provide our clients with superior multi-channel promotional plans, tailored with precision to suit audience needs.  We understand the challenges of earning meaningful customer engagement and delight our clients with plans that consistently perform.